Essanar Research
How hardware teams prove market fit before they commit.
Hardware is expensive to get wrong. A new product can tie up 12 to 24 months and real tooling money before anyone knows whether customers will buy it. We're studying how experienced hardware teams decide when they've seen enough evidence to commit, and what they wish they'd known sooner.
What we're doing
We're holding short, confidential research conversations with hardware product leaders, engineering leaders, and founders across aerospace, industrial, energy, and electronics.
What a conversation looks like
- 20 to 30 minutes, by video or phone, at a time that suits you.
- We ask about your experience: how your team decides to move from concept to commitment, what evidence you look for, and where it has gone right or wrong.
- No sales pitch. We won't ask about suppliers, parts, or pricing, and we never ask for confidential or proprietary information.
What you get
An anonymized summary of what we learn across all conversations, so you can see how other hardware teams approach the same decision.
How we handle what you tell us
- Conversations are confidential. We report themes, never names or companies, unless you explicitly agree.
- We take notes only to capture themes. We don't record unless you say yes first.
- You can stop at any time, and you can ask us to delete your notes.
Who we are
Essanar Research is the research arm of Essanar, a small independent firm building practical tools that help hardware teams test market demand before they commit to a build.
Get in touch
If you received an invitation, just reply to that email. Otherwise, write to [email protected].